A View from the Bridge
How do you build a visual world for someone else’s story?
The challenge
A theater company in Costa Rica was staging A View from the Bridge, a raw and tense American drama. They needed a complete visual identity that could live across every touchpoint: the program in your hands, the banner you walk past, the ticket you keep, the projections you see mid-performance.
The thinking
Theater is total storytelling. The audience’s experience starts before they sit down. Every piece of print, every frame projected on stage had to feel like it belonged to the same emotional world: heavy, human, unresolved.
The work
A unified visual system spanning the theater program, credits, large-format hall banner, tickets, posters and video projections used during the live performance. Photography shot and directed for social media publicity. Every element designed to extend the tension of the play into the real world.
