I create visual stories
through film, motion and design

I'm Andrés Gonzalez, a creative director, filmmaker, and motion designer based in Berlin.

I studied industrial design engineering, which means I was trained to start with a problem. That never left me. Before I pick up a camera or open a timeline, I ask three questions: Who are we trying to reach? What is the message? What is the best way to deliver it?

I work best with people who come to me with a defined problem and then give me freedom to explore creative solutions. The best creative work happens when there's trust on both sides.

I've built visual worlds for theater. I've helped reposition coffee brands. I've pointed a camera at food distributors across two continents and made them feel like the protagonists they are.

I believe aesthetic visual worlds should ultimately serve a purpose, to move the right message to the right audience. Craft without strategy is decoration. Strategy without craft is forgettable.