A View from the Bridge
How do you build a visual world for someone else’s story?
- Role
- Identity, art direction, photography
- Touchpoints
- Print, banner, tickets, stage projection
- Client
- Theatre company, Costa Rica
The challenge
A theatre company in Costa Rica was staging A View from the Bridge, a raw and tense American drama. They needed a complete visual identity that could live across every touchpoint: the programme in your hands, the banner you walk past, the ticket you keep, the projections you see mid-performance.
The thinking
Theatre is total storytelling. The audience’s experience starts before they sit down. Every piece of print and every frame projected on stage had to feel like it belonged to the same emotional world: heavy, human, unresolved. That meant a system, not a poster.
The work
A unified visual system spanning the theatre programme, credits, large-format hall banner, tickets, posters and video projections used during the live performance. Photography shot and directed for social media publicity.
