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Shark Infographic
How do you make a museum visitor stop and read?
- Role
- Information design, illustration
- Format
- A0 poster series
- Client
- Natural history museum
The challenge
A natural history museum needed educational material about sharks that could hold its own on a wall, competing with the specimens themselves. The usual approach is dense text and small diagrams. Nobody reads those.
The thinking
Information design is storytelling with constraints. The challenge wasn’t knowing about sharks. It was deciding what to leave out.
The work
A0 posters, each covering a different aspect of shark biology and behaviour. Hand-illustrated, data-driven, designed to work as a system on the wall.
Next project
Jungle Jaguar