Choco
What does food distribution actually look like?
The challenge
Choco builds technology for food distributors, a world most people never think about. The risk with any B2B tech brand is becoming abstract. Another platform. Another solution. Another deck full of feature lists.
The thinking
The most powerful thing Choco could show wasn’t the software. It was the people the software was built for. Real distributors across Europe and the US, in all their diversity. Some camera-ready, most not. That realness is the point.
The work
Four years of brand building, including a testimonial series filmed across multiple countries, grounding Choco’s technology in the lived reality of the people it serves. The project is ongoing.
Testimonials
Real distributors across Europe and the US, telling their own stories.
Product and Motion
Product walkthroughs and promo pieces combining animation and motion design.